Career Transition Special Interest Group (SIG): Personal Branding to Accelerate Your Career

Your Personal Brand is what people say about you when you're not in the room. Everyone has a personal brand (whether we realize it or not) and why it's critically important that every business professional understand its dynamics. To create a Personal Brand you have to actively manage the way you want to be perceived. This includes positioning professional skills, personality, values, leadership and talent.

In this program, Mercedes helps attendees examine ways that they can establish a personal brand, as well as ways to grow a personal brand to support career and marketing objectives. During the course, participants will invest time to develop their brand through different strategic branding elements including image, values, presence and story.

Speaker:  Mercedes Alfaro is a speaker, seminar leader and author who through her work brings her personal message of success secrets to countless organizations including:  Abbott Laboratories, Anheuser-Busch, Assurant, AT&T, Bell South, Blue Cross Blue Shield, Deloitte and Touche, Emory University, Florida Legislature, Hyatt hotels, Johnson & Johnson, Lockheed Martin, Marriott International hotels, McGraw-Hill, State of Alabama, UPS and government agencies. 

She is the author of the upcoming book, “What the CEOs Know: The Nine Timeless Principles of Personal Branding.”

In addition to earning a B.S. degree from the University of Delaware Ms. Alfaro is also a certified Change Management Specialist, Corporate Etiquette and International Protocol Consultant. Ms. Alfaro is also trained in verbal and non-verbal communication, including Neuro-Linguistic Programming (NLP) to help her clients make rapid and successful personal changes.

Ms. Alfaro injects her training with real-life applications that have consistently earned her excellent feedback and increasing success with her clients. Ms. Alfaro is a member of the National Speakers

Association, has published articles in numerous business publications and has appeared as an expert etiquette adviser (to read see: Media and Web Page) on various television networks including: ABC, CBS, UPN, FOX and prime TV SHOWTIME. Ms. Alfaro has also been quoted as an expert in business etiquette in articles published by the following national newspapers: The New York Times, the Chicago Tribune, the Los Angeles Daily News, the Atlanta Journal-Constitution, the Miami-Herald and USA Today.