Most programs hope for impact; the best ones design for it from the start.

In this interactive webinar, Bethany Cuenod shares a practical, research‑driven approach to move beyond “Did it work?” at the end of a program—and instead build clarity from day one.

• You’ll learn how to define the business problem, align outcomes, and choose measures you can actually collect, so your evaluation plan feels doable and meaningful. 
• We’ll explore the chain of evidence from learning to application to impact, and how to avoid common pitfalls like vanity metrics or over‑engineering. 
• Finally, we’ll sprinkle in ways AI can accelerate your work—turning stakeholder notes into measurable objectives, summarizing feedback, and generating first‑pass dashboards—without losing rigor. 
• Expect hands‑on exercises, real‑world examples, and practical templates you can apply immediately. 

ATD Capability Model – Performance Improvement, Learning Technologies

To learn more about this model see: https://tdcapability.org/#/

ABOUT THE SPEAKER

Bethany Cuenod has been designing and delivering learning program, products, and solutions across enterprise teams for nearly a decade. She is an experienced practitioner who brings a research‑driven approach to program design, measurement, and performance improvement.

Bethany is a seasoned master facilitator with a background spanning research & insights, product management, and customer experience. She blends design thinking with evidence‑based evaluation so teams can prove—and improve—products and program results.