Note: Different location and time for this event

Most organizational transformations fail because they treat change as a clinical process rather than a human one. In this session, the authors of Love as a Change Strategy will introduce the LAACS Framework. Moving beyond traditional change management, the authors will share a "behavior-first" model designed to navigate the messy, emotional, and deeply personal journey of transformation. Participants will learn how to use vulnerability and psychological safety as strategic tools to ensure that change isn't just a temporary shift, but a human-centered evolution that actually sticks.

Why Attend? (WIIFM - What's In It For Me?)

• Actionable Frameworks: Learn how to immediately apply the "behavior-first" LAACS Framework to your own real-world organizational challenges.
• Human-Centric Leadership: Discover how to leverage vulnerability, empathy, and psychological safety to overcome employee resistance and build trust during times of transition.
• Sustainable Transformation: Walk away with concrete strategies to ensure your change initiatives are embraced by your teams and lead to lasting, positive cultural shifts rather than initiative fatigue.

Company website: loveasabusinessstrategy.com

ATD Capability Model – Building Personal Capability

To learn more about this model see: https://tdcapability.org/#/

Parking Information

• Use the South Entrance on West Drive to access visitor parking.
• Parking validation will be provided by Camden at the conclusion of the event.
• A parking garage map is attached for your convenience and to assist with locating the visitor parking entrance.

Getting to the Camden office

• After parking, you can take the elevators or stairs to the 3rd-floor walkway, which connects to the 2nd-floor Williams Tower lobby.
• From there, take the elevators to the 27^th floor.

Christopher J. Pitre
Vice President, Softway and Culture+
Co-author of the Bestselling Books "Love as a Business Strategy" and “Love as a Change Strategy”

Chris is a student of the world and enjoys anthropology, history, travel, and culinary experiences. His interests in global cultures naturally led him to travel around the world, cofacilitating Culture Rise, a leadership development training program, and managing client relationships globally. 

Chris is a native Houstonian who loves everything Beyoncé. He has a BA in Business Administration from The George Washington University in Washington, DC.

Mohammad F. Anwar
President & CEO, Softway and Culture+
Co-author of the Bestselling Books "Love as a Business Strategy" and “Love as a Change Strategy”

Mohammad is the youngest of five children and was born and raised in Saudi Arabia by Indian parents from Bengaluru. He graduated from the University of Houston (Go, Coogs) with a BS in Computer Science and started Softway at age 20, where he still serves as president and CEO.

Mohammad lives in Sugar Land, Texas, with his amazing wife, Yulia, a Russian diver and five-time Olympic medalist, and his beautiful children, Sufia and Mohsin. In his spare time, he enjoys fitness, watching college sports, and butchering American idioms.

Frank E. Danna
Director, Softway and Culture+
Co-author of the Bestselling Books "Love as a Business Strategy" and “Love as a Change Strategy”

Frank, the oldest of six children, can often be found perfecting the art of brewing, drinking, and sharing coffee with friends and family. Frank is an entrepreneur at heart, having successfully sold his first startup at age 25.

Frank is a pop culture connoisseur, world traveler, and citizen of Disneyland. In his spare time, he bakes award-winning cookies, makes silly videos, and enjoys fitness (to offset the cookies). Frank lives in Houston, Texas, with his gorgeous wife, Megan, and awesome children, Emma and Levi.

Jeffrey F. Ma
Director, Softway and Culture+
Co-author of the Bestselling Books "Love as a Business Strategy" and “Love as a Change Strategy”

Jeff spent the first decade of his career working in the video game industry, from game testing to project management. He continues to bring his love for games into everything he does, from playing with his kids to training and coaching leaders.

Jeff has a burning passion for board games, magic tricks, Agile, and growth mindsets. He was born and raised in Texas, where he and his beautiful wife, Maggie, dote on their wonderful children, Cody and Penelope.